Private Data Is the Ultimate Luxury Good

Click here for the Vice article I came across…

What if an SD card was worth more than a diamond?

“We don’t have an issue with money, there is nothing wrong with that—it’s the markets we have set up, the fake value of unlimited resources/data, and the cost in empathy or human value that are never even questioned that we want to challenge.”

Limited edition goods are based on the model of artificial scarcity which ultimately increases their value in the consumer’s eyes, claims Wagenknecht.

Addie Wagenknecht and Pirate Bay co-founder Peter Sunde are exploring the true value of data we give away for free to tech companies browsing websites and what are the ‘benefits’ we think we are getting for sacrificing our privacy. PSK series is a collection of jewelries – rings, necklaces, bracelets – where instead of diamonds there is something much more valuable per square mm – data.  Wagenkencht and Sunde claim that values should be concreted in an object so it could be perceived as such by the public and that’s is how their PSK series force us to realise the real value of data. They are trying to reveal how technology industry business models rely on users’ data (instead of direct payment) to fund their operations.


PSK series - Addie Wagenknecht

PSK series – Addie Wagenknecht


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